Wednesday, December 22, 2010

Will Sandy Bridge Change the Computer Market?

As the launch of the much awaited Sandy Bridge happens next month at CES, some experts are wondering whether nVidia and AMD(and the now defunct ATI) will still have its current market share. The new Sandy Bridge running on the LGA1155 platform combines an integrated graphics processing unit or GPU with the central processing unit or CPU. It is interesting to see Intel's market share change in the computer marketing as it grows with every chipset release, but also seeing it expand into tvs with the Google TV's Intel Atom processor and security market after the successful purchase of McAfee earlier this year (and the recent approval by the America government). The Sandy Bridge should effectively knock both AMD and nVidia out of the low to possibly mid end graphics market. Some analysts expect nVidia to grow larger as its new releases of the 400 and 500 series. Or will AMD come back swinging with their new Vision products and their new Radeon series. Others expect the Sandy Bridge to not sell well and be dominated by the cell phone/tablet market. Already pre-sales and leaked sales in the Asian markets have been lower than expected. There are some who say this is Intel's final straw as it has been dominated by the ARM Cortex family chips, with modifications made by Texas Instrument, Samsung, Qualcomm and others.

Thoughts? Expected products besides Sandy Bridge at CES this year?
What's the future of the "personal computer"? Are we sitting at the edge/beginning of a revolution?

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