Monday, September 27, 2010
Happy Birthday Google!
Today Google celebrates its 12th anniversary. It just beats the competition like Apple, Yahoo, Microsoft, ect almost every week for the number of users and the most amount of time spent of a web site. This is not surprising due to the fact that everyday you hear the term "google it", but will that term slowly disappear? Google has invested in different areas and Rob Enderie, an analyst with Enderie group, suggests that Google might be at risk of losing focus since the competition rating like Facebook and Apple are dramatically rising. It would be a disappointment if Google can not keep up anymore because for many of us it is essential for school. Going "Mobile" is the next main goal for Google. They are hoping that when people think of Mobile that they think of Google. Will google find a way to make the money they have in the past 12 years or will Apple, Facebook and Yahoo take over? Will people "google it" anymore?
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Google's anchor is its search engine. The engine is what users primarily see Google as providing. Apple, on the other hand, possesses no viable search engine, but rather has their anchor in hardware & software. They simply cannot be compared. Apple actually just signed a DEAL with Google that makes Google the default iOS search engine.
Microsoft, much the same; of course, it has it's Bing search engine, but that registers for under 10% of all web searches.
Yahoo, another company that operates around the search engine, now controls about 20% of all searches.
Google, on the other hand, possesses about 60%. See the trend? Sixty percent. Facebook is in a completely different realm; it doesn't even offer close to the services that Google offers. They simply cannot be compared, at least not in the foreseeable future. So no, I believe it's quite ridiculous at this stage to say that people will cease to "Google it" anymore. Enderie is out of his mind. And if he can prove me wrong sometime in the next five years, then good for him. But I won't believe it until I see it.
That is all.
Google will always find a new way to make money, especially with their latest innovation being Google Android and Google TV. Both are soon to become a mainstay in a consumer's pocket or living room. Android is quickly outpacing both Blackberry and iOS devices. Google's open sourced Android operating system and Chrome OS/Web browser is what many people desire. With Google's Android army, they will eventually be recognized as the smart phone for everybody. Google exists on all carriers with many major cell phone makers using Android as its operating system. Whereas Apple only makes one device with only one officially supported carrier, this limits the broad appeal. Apple's iOS has drawn many comparisons to the Mac platform where as Google's platform is very similar to Microsoft Windows. Google's Android now has many more advanced phones that contain features that Apple has yet to seriously consider. On the other hand, Facebook is something that Google may have to live without as their Google Buzz was ended after a couple months of trial. Google does have their own mail and documents program, which is gaining in popularity. Yahoo currently has very little, if any, chance of taking over Google's realm of search engine. Bing may have a chance, but it will take a lot of hard work and money. Yahoo using Bing as the default search engine might pose some competition. In addition, Google is about to use a multi-front approach to gain control of our living rooms through Tv's or set-top boxes, while Apple only has one iTV device. Furthermore, Google is a company that hires among the smartest engineers and programmers allowing them to move on. In the end the biggest threat to Google is not any one company, but many companies (as in if Microsoft, Apple, Intel, nVidia, Sony all work together). The other major threat to Google is us, the consumer, and the ability to choose. If one day, we decide no more Google, then Google will fade. The final possible reason is the FCC or EU. If they were to force Google to split up, then there is a high possibility that Google could be less competitive.
There isn't much substance in my comment, but I just want to throw this out there:
"Google it" just sounds so much cooler than "yahoo it".
Google attracts a lot of people through it's generosity and philanthropy. It's a nice way for them to keep their company afloat.
I think Google is a very useful program!! I use it almost every day, whether it's to look up for images for a project or to define a word. I strongly believe that Google will not fade away because of its many users throughout the world. I agree with LuShang in her comment that the phrase, "Google it" sounds so much better than the phrase, "Yahoo it" (another reason why Google should stick around) :)
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