Tuesday, February 28, 2012

Google and the EU clash

Google's new privacy policy has run into trouble with European regulators on account that it breaks European law. Even though it was asked to postpone it's March 1 installment of the policy, Google has not shown any interest in backing down. The new privacy policy makes it easier for Google to take information about one user from one of it's offered services and to take that information to mold other services. A downside to this is that it makes it easier for advertisers to target their messages with greater accuracy.

CNIL, a French data protection agency, warned Google by saying it was, "'deeply concerned about the combination of personal data across services.'" It also concluded that the new policy, or approach,"'does not meet the requirements of the European directive on data protection, especially regarding the information provided to data subjects.'" Google believes it's new policy is fine and was confident that it doesn't break any data protection laws.

The warning has put a spotlight on this new and simple policy from Google and raises concerns about whether consumers will know how their personal data in the future will be used. Google responded to these worries by saying that it will still notify consumers on how it will use data. What do you guys think? Should the European regulators drops it's claims seeing how important this policy is to Google's business or should Google fix it?

3 comments:

Kimi Hashizume said...

In certain aspects I do agree with the statements that the Europeans proposed on personal protection on Web searches. However, Google has posted a solution. It is specifically stated by Google that if you want to prevent Google from combining the your personal data with the information it has collected from your various web accounts you can clear your Web History--stopping it from being recording moving forward. Clearing your web history from Google also pauses the Web History feature so that Google can no longer track your Web searches. Therefore, I think Google has given a very fair warning; in addition, I don't think that such a widely acclaimed search engine would do something that would end up in a law suit. So, in my opinion, I think that the European regulators should drop it's claim.

Kimi Hashizume said...

In certain aspects I do agree with the statements that the Europeans proposed on personal protection on Web searches. However, Google has posted a solution. It is specifically stated by Google that if you want to prevent Google from combining the your personal data with the information it has collected from your various web accounts you can clear your Web History--stopping it from being recording moving forward. Clearing your web history from Google also pauses the Web History feature so that Google can no longer track your Web searches. Therefore, I think Google has given a very fair warning; in addition, I don't think that such a widely acclaimed search engine would do something that would end up in a law suit. So, in my opinion, I think that the European regulators should drop it's claim.

Greg Lyons said...

I believe the European Union has a very ligitimate reason to be angry. Google has been extremely sucessful and has no reason to need to change what they are doing. Especially since their new policy is very controvertial, why should google even risk the law suit when they have no need. Sure everybody likes money and this is certainly could help make more money by using a user's history to target ads, but it is still not necessary for one of the most sucessful companies in the history of the world.