Wednesday, September 21, 2011

The iPhone 5. It's Finally Here!

After months of talks about when the iPhone 5 would be unveiled, Apple has finally decided. At first it was July, then August, and then Apple kept on pushing it back. But there will be no more of that. The iPhone 5 will finally be unveiled on October 4. This marks an important step for Apple because the company's extremely successful CEO and founder, Steve Jobs, stepped down because of health issues. Apple is now in the hands of Tim Cook, and he sure has a lot to prove. The company has been incredibly successful and he has a lot of pressure on him to keep that up. So this new iPhone better be good. There have been no official reports from Apple about why this new phone is better than the iPhone 4 or what it has that the old iPhone (released in June of 2010) doesn't. Some rumors say that it will have a new and improved processor, more storage space, a better camera, and the home button might even be gone so that the phone can have a bigger screen. No one knows for sure what the changes will be, but many Americans are foaming at the mouth to know. I believe that regardless of what the iPhone 5 can actually do, it will still sell like crazy. Americans are hooked on all things Apple and the iPhone 5 will be no exception.

1 comment:

JeremyHardy said...

According to what we learned in our last unit, the demand of the iPhone 5 (and it wouldn't be far-fetched to say the demand of other Apple products also, as an indirect consequence) will skyrocket because of consumer tastes. Although there could be an element of demand decrease because of consumers' expectation of future (lower) prices, this would certainly be dwarfed by the aforementioned increase in demand. In light of this unveiling, competitors of Apple and the iPhone series now have some serious questions to consider: what should they do? Should they dramatically lower their smartphone prices and advertise like crazy in an attempt to draw customers away from Apple? Or is America's zeal for this new iPhone 5 too strong to overcome, so they should just wait out the storm? Either way, we know one thing for sure: those companies are NOT going to be happy on October 4th.