Friday, May 11, 2012

Ferrari apologizes to China for burnout on 600-year-old relic




In effort to promote a $958,000 special edition Ferrari 458, a Ferrari dealer in China believed it would be a good idea to take this exotic car and do donuts atop a 600-year-old stone gate in Nanjing. The skid marks left by the car have been very difficult for workers to clean off these ancient stones. The Chinese Ferrari dealer payed a reported $12,000 to preform the stunt in an effort to promote the vehicle.

 









With many people outraged, the company Ferrari apologized and also highlighted on the fact that they had no input on the situation, the local distributor of Ferrari in china Kuaiyi Automobile, without an okay from the actual company Ferrari, payed for the show.

According to Xinhua news, the tire marks were unable to be wiped clean and archaeologists are worried that the car's vibrations could have damaged the structure of the gate, it still remains unclear.

My question to you is, who should the people of China be mad at, Ferrari or the ones who let Ferarri go on with the show? Should Ferrari face punishment if the structure is damaged?

3 comments:

robertbaiata said...

personally i think the person who was in charge of the photo shoot should get in trouble but in reality they both will get in trouble because the Ferrari company payed for the photo shoot so they will most likely be held responsible and the person in charged will most likely be fired by Ferrari if they do get in to trouble.

Brian Barch said...

I think whoever was in charge of the gate and was paid the big money to let them drive a car around should be in trouble. I mean, wasn't it their job to protect the gate? Given China's economic attitude, I don't think the Ferrari dealer could have been expected to care about the quality of the gate, and expecting him and others like him to do so would prove unrealistic in the long run.

Marissa Bonfiglio said...

i agree with robert. The person who was running the photo shoot should of been in trouble. He should of confirmed with the people that it was okay to be on the gate. But because Ferrari was in charge of the photo shoot there the ones that are most likely to get in trouble. And i believe they should. There's not that many 600-year old gates out there.