Many of us watched the Oscars Sunday night. Besides the typical best and worst dressed gossip, the Oscar goody bags also took the spotlight. These goody bags are given to the “losers” and are called “Everybody Wins at the Oscars Nominee Gift Bag”. This year the gifts were worth approximately $160,000 including gifts of herbal tea lollipops, personal fitness sessions, head-support pillows, liposuction, car rentals, a visit from a psychic ($20,000), and much more. The immense worth of the goody bags has shocked many this year. The gifts seem a bit excessive in my opinion, especially because many of the stars want to send images as philanthropists or were calling for equal pay. It seems hypocritical. I am sure that many would rather see the money spent on the gift bags sent to philanthropic organizations or to people in need. However, there is also the business point of view. Many businesses want their products to be promoted by celebrities to encourage growth in their businesses. Several of these businesses are new and this publicity will help them get awareness through this marketing tool.
Do you approve of the goody bags?
Do you think the money should go to a “good cause” or to the stars?
What do you think of the business/marketing aspect?