A recent study has shown that fast food chains such as McDonalds, are 60% more likely to advertise to children in black neighborhoods than primarily white neighborhoods.
While it is no secret that fast food isn't particularly good for anyone, fast-food chains have much more success billing their product to low income families and, through the use of toys, children.
This study, while admittedly just a single study, has found found links between the use of these toys and kid's meals to target kids, and the racial makeup of the places in which this marketing is used.
A while back, McDonalds of India announced that they would supply books instead of toys for two months out of the year for the next three years. While this seems to be a step in the right direction as far as educational value, I don't see this as fixing any of the corrupt marketing practices that target our youth and in the long run harm their health.
How do you react to this correlation between race and child marketing? Do you think it is an intentionally race-based marketing technique? Or is it just a function of trial and error for marketing at the local level?
Either way, should fast food chains be able to use such marketing tactics to focus on children?
Does the use of books as toys solve this problem? Make it worse? Somewhere in-between?