Retailers and their shareholders seems to be making an excessive number of profit, but the truth is, that isn’t so. Like for this year, the holiday sales generate $616.9 billion, the number sounds vast because in macroeconomic terms it is but this is only a portion of the overall measured economy. A statistic analysis shows from 1992 to 2013, December’s amount of sales aggregated to a 23% higher sale in comparison of the time period from January to October, meanwhile November’s was only 4%. In addition, there could be some error that is take in account for holiday sales. Therefore, one should only look at the net increase within the last two month. So if we look at it specifically, Americans spend only $106 billion but not $617 billion on these outdated or over timed products. Therefore the holiday sale does not generate as much income as you think for the economy. If one were to analyze this over the entire scheme of the United States as a best and worst case scenario the gap between expected results and calculated would be the $67 billion that was stated as a gap between both ends. Also as the media slowly creeps onto an age of disillusional decline in advertisement for Black Friday people will still be seen strongly believing in the sales. This is an interesting trend that must be further looked into.
How to make change marketing so that the economy could be better?
Are there any other ways to profit more other than holiday sale on the last two months of the year?