With both the RNC and DNC behind us, Romney and Obama launch into the next phases of their campaigns. The RNC was important for Romney because unlike Obama, who has been in office for four years, Romney must fully convey the plans and positions he would take on as President. However this was Obama’s opportunity to rekindle the passion and excitement that he had in the 2008 elections, and re-engage his audience.
According to the Gallup daily tracking poll, Obama managed to do just that. Huffington Post says, “Gallup's last three nights of interviewing of adults, conducted Sept. 4 to 6, shows Obama with a 52 percent approval rating, the highest approval percentage reported for Obama on the Gallup tracking poll since May 2011, just after the killing of Osama bin Laden.” Polls released on Friday September 7th, after days of speeches from a number of people including Michelle Obama, Joe Biden and Julian Castro advocating for Obama’s reelection, show Obama with a 3 point lead over Mitt Romney. At this point, every vote counts.
According to the Gallup daily tracking poll, Obama managed to do just that. Huffington Post says, “Gallup's last three nights of interviewing of adults, conducted Sept. 4 to 6, shows Obama with a 52 percent approval rating, the highest approval percentage reported for Obama on the Gallup tracking poll since May 2011, just after the killing of Osama bin Laden.” Polls released on Friday September 7th, after days of speeches from a number of people including Michelle Obama, Joe Biden and Julian Castro advocating for Obama’s reelection, show Obama with a 3 point lead over Mitt Romney. At this point, every vote counts.
But the DNC was not just important to excite voters to go to the polls in November. The DNC was also Obama’s opportunity to raise more money, something he has been struggling with in his campaign thus far. Obama’s campaign announced on Monday that Obama raised $114 million this month, in comparison to last month’s $76 million. In contrast, Romney only got $112 million after the RNC. Unlike Romney, who is relying on a smaller amount of large donors, Obama’s campaign focuses on getting a large amount of small individual donations. This tactic can prove to be successful as November approaches. Since there is a limit on how much an individual can donate, Romney has tapped out many of his larger supporters, while Obama can go back to his 3.2 million donor base and ask for more.
But despite the surge in support and money, will this be enough to help Obama win the elections? At this point in the campaign, how much will money help him get the votes he needs?

















