Russia distributes propaganda. That much is already known by the majority of the public. Yet a recent DOJ indictment and press release reveals that Tenet Media, a Tennessee based media network headlined by 6 well-known conservative influencers, was secretly backed by Russian money made with the intent to promote views in accordance with Russian viewpoints.
For a brief overview of the company, Tenet Media was a company founded in January 2022 by the conservative couple Liam Donovan and Lauren Chen. From its founding, Tenet Media pumped out huge quantities of videos headlined by conservative influencers such as Tim Pool and Dave Rubin that focused heavily on divisive issues such as immigration, the election, and various conspiracy theories pushed by right-wing groups (you can find some of their videos here). At its peak, the channel had around 2 thousand videos and boasted upwards of 300,000 subscribers as well as a total of around 16.6 million views, although the median view count per video sits at around 1,000. Since the indictment, however, Youtube has terminated the group's Youtube channel as well as the channels of co-founder Lauren Chen, and most of the group's conservative headliners have tried to distance themselves from Tenet Media and their participation in it.
So what is the indictment really about? Well, according to the Department of Justice (DOJ), Tenet Media is one of several organizations backed by Russian perpetrators in an attempt to influence the 2024 Presidential Election, through spreading misinformation in an attempt to both convince individuals to feel more sympathetic towards Trump as well as widen existing divisions already present in US politics.
As NBC notes, Tenet Media is simply an example of Russia's decades-old strategy to spread propaganda through seemingly independent actors, in this case conservative headliners, in order to influence public or individual opinion. And this is clearly not the first time. Famously, the Russian Government was found to be interfering in the 2016 and 2020 US Presidential elections. Russia has also been documented spreading misinformation in Ukraine and Africa and more recently, Russia was found to be supporting pro-Palestinian influencers. Clearly, the Russian Government sees a very strong need to continue influencing global politics and as the The New Republic (a left leaning news source) points out, despite the continued deterioration of the Russian economy (see Russia is running out of Yuan :(), there is still a sizable budget devoted towards influencing the upcoming US election.
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| 3 of Tenet Media's 6 hosts. From left to right, Benny Johnson, Dave Rubin, and Tim Pool. Source: Tenet Media |
As we discussed in class and in the socratic seminars this past week, the media plays a huge role in shaping public agenda and public opinion -- the media is a major linkage institution that brings the public's problems and ideas to the policymakers and individuals in power in government. Thus, contaminating the media with ideas and ideals that are not actually held by the American public gives a false impression upon those in powers as to what the policy agenda (the most important issues that officials pay serious attention to) is and what their views should be, leading to skewed policies that don't actually benefit the people but rather the entities (in this case governments) that contaminated the media.
Thus, taken as a whole, this Russian propaganda campaign, although debatable in it's success (10 million dollars for mere thousands of views...?), represents and reminds us (the public) of the fact that elections are more than just national events, and that various competing governmental organizations are trying to influence the election -- whether that be this disinformation campaign, or perhaps Ukraine's invasion into Russia, showing the US and the Western hemisphere that the war is not, simply, another one of those markers in history where the little guy couldn't beat the big bad guy.
As the Atlantic sums it up:
| I didn't mention this but the top influencer was paid $400k a month to make videos that racked up thousands of views, and when questions about financing and money came up, Russian sources simply made up a Belgian "free speech advocate" that had their name misspelled on multiple documents. Their resume is here. |
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Sources:
Tenet Media Youtube Statistics (Socialblade)
NBC, Forbes, WIRED, New Republic, New Republic - Tenet Company Fallout, The Atlantic, Washington Post, NY Times
Another cool article that I didn't use: WIRED - What was discussed in those Tenet Media Videos






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