Due to the booming markets such as in India and Brazil, the billions that Coca-Cola is investing overseas paid off in the first quarter as the world's largest soft drink maker reported. The overall case volume rose 3 percent because the international case volume is growing faster at 5 percent.
"One way for Coca-Cola Co. to sell even more overseas is to add more plants and also the branded coolers that get products in front of potential consumers. CEO Muhtar Kent said the billions the company has spent in countries like China, Brazil, and India is paying off."
In emerging markets like in India, in the first quarter the company decided to add 65,000 of its coolers in Indian retail locations and nearly 3,000 employees to sell the products. This caused India's unit volume to grow 29 percent; Turkey's grew 18 percent.
The article also states that "consumers in
What do you guys think about this already booming industry overseas? How is this going to effect the people living in other countries compared to people living here in the U.S?
