
I haven't even heard of Cyber Monday until just recently, but I guess it's a big deal.
The Monday after Black Friday is "expected e-commerce sites to reach $1.2 billion in sales, which would be a 17 percent increase over last year", according to The New York Times. However, according to the article, this increase is probably due to the hard times. The recession seems to have triggered not only a wave of shopping for deals, but we can also see examples after this years Black Friday occurrences. On the other side, others see Cyber Monday as "more hype than reality", because according to Blue Nile, the online jeweler, “The majority of consumers are procrastinators and they’ll wait as long as they can."
All in all, Cyber Monday is a big event and just like Black Friday will have it's own set of chaos. With "early sales reports indicated that it could again be the best day of the season for e-commerce companies" and people benefiting from good deals one could say "It's almost ceremonial".
So my question is what makes Cyber Monday so exciting? Is it the deals that are of great importance? Or the hype?
(Image: An Amazon warehouse in Swansea, Wales, last week. The Monday after Thanksgiving was Amazon.com’s busiest day last year.)