Although the money spent by GOP groups combined on ads is greater than the amount of money spent by Obama for America, Obama continues to rule the world of TV ads. During the first three weeks of October, Obama for America aired more than 97,000 ads, which is more than Mitt Romney, American Crossroads, the Republican National Committee and the super PAC Restore Our Future combined. A reason why sheer amounts of money will not win the ad race is because candidates are able to get lower ad prices; with this advantage, Obama ads were able to dominate airwaves even though GOP groups had 146 million dollars, more than two times Obama's 65 million.
However, although Obama is currently dominating the airwaves now, there is talk of Romney launching an all-out ad blitz with his saved up campaign money sometime in October. Romney's timing when launching the blitz is crucial, as some time from now, independents will start to focus on the campaign; if Romney is able to earn the independent/undecided votes via the ad blitz, he will gain a significant edge in the campaign race, contributing greatly to him possibly winning the race.
But for now, Obama's domination in the ads will be able to help him greatly because he has been dominating thirteen of the fifteen swing media markets. In addition, the places that have been getting bombarded by presidential ads the most have been the swing states, particularly Nevada, Florida, and Ohio.
Ad domination is not the only thing that is important in the race; there are many other factors as well that could contribute to a potential victory for Obama or Romney, such as the October 22 presidential debate. Democrats and Republicans will just have to wait and see; anything can happen.
1 comment:
Interesting. I've noticed that I have seen many Obama ads on T.V. and not much Romney ads. The race seems to be very close according to most polls. I think that an all out ad blitz would be a BEAUTIFUL strategy in gaining the advantage for Romney. People tend to remember and place greater emphasis on things they have witnessed recently. You're right, we're going to have to wait and see what happens.
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